Broadcasting Sector
Dail Éireann — 2023-07-13
============================================================

Brian Leddin (GP), Limerick City

I commend the Minister on the speed and effectiveness with which she has handled the crisis we are seeing in public service broadcasting. She has played a strong leadership role and she is continuing to play that strong leadership role with the answer she has just given me. That is very welcome news. The influence of advertising sponsorship and product placement is at the very front of the Minister’s mind when it comes to public service broadcasting. As she and all Members of the House will know, money buys influence. An incredible amount of money is spent on advertising every year. The whole point of advertising is to influence public opinion and consumer decisions. We cannot afford confusion among the public when it comes to climate action and what the right consumer decisions are with regard to climate action. That is why we need very strong oversight of advertising and programme sponsorship in this area.

---

Source: Houses of the Oireachtas. Licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). The Official Report is revised after first publication; the fetch timestamp below identifies the version quoted.

Record URI: https://data.oireachtas.ie/akn/ie/debateRecord/dail/2023-07-13/debate/main
Retrieved: 2026-08-14T04:52:09+00:00
Sitting date: 2023-07-13