Trade Promotion
Dail Éireann — 2026-03-26
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Helen McEntee (FG), Meath East

From what I have seen, it looks like half of the island has left without a ticket but I am sure they will enjoy the match either way. I wish best of luck to our team, of course.
The Government Action Plan on Market Diversification was developed jointly by my Department and the Department of Enterprise, Tourism and Employment, with input from other Departments and agencies. It was developed with input from the business sector, most importantly, through the Government trade forum as a direct response to helping Irish business diversify their markets globally. In particular, given the challenging and uncertain environment we are all working in, it is very much about deepening and strengthening our economic relationship with our core partners such as the US, UK and EU but also about exploring new and emerging markets, of which there are many.
It was published last August and we have already published the first implementation update, together with the two lead Departments. There is an implementation plan, which is led by a headquarters market team. My colleague the Minister, Deputy Burke, and I update the Cabinet committee on economy, trade and competitiveness and the implementation of the plan every six months. The first report was a very positive report in terms of work that has been carried out. To give an example, we have held a successful first joint economic mission with the United Arab Emirates. This was held in the UAE in December with three Ministers from here in attendance undertaking detailed trade promotion activities. We have had our largest ever St. Patrick's Day programme, which many colleagues were on, and it saw 36 representatives visit 47 different countries. While the focus was on our diaspora and our cultural connections, there was a huge enterprise and trade focus looking at how we can explore and expand our markets.
I was in Boston and had an opportunity to meet with the representatives of some fantastic Irish companies who are expanding in the US but also to look at some of the large US companies we have here as well and how we can convince them to expand and do more here. There were significant early results on expanding our State agency footprint as well. There are new representatives for IDA Ireland, Enterprise Ireland and Tourism Ireland in Seoul, Zurich, Dubai and Deli. There are new innovation attachés as well who are in Boston. I met my own just in the past week in San Francisco. Other trade missions are also being expanded and developed for the year ahead. I will come back but there is a lot already happening and a very positive plan.

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Record URI: https://data.oireachtas.ie/akn/ie/debateRecord/dail/2026-03-26/debate/main
Retrieved: 2026-08-14T04:54:47+00:00
Sitting date: 2026-03-26