Departmental Strategies
Dail Éireann — 2026-06-16
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Peter Burke (FG), Longford-Westmeath

I thank the Deputy for a very important question relating to tourism, which is our largest indigenous sector. The programme for Government includes a clear commitment to support and expand food and drink tourism, reflecting its importance in shaping visitor experiences. Food and beverage accounts for approximately 34% of all visitor expenditure. A New Era for Irish Tourism, the Government's national tourism policy, focuses on sustainable development of our tourism sector and increasing the regional and seasonal spread of tourism activity. It includes a commitment to develop a new national culinary strategy to strengthen the quality and reputation of Ireland's food offering. This strategy will build on and complement destination experience development plans that place a strong emphasis on food at a local level. It will support the strengthening and promotion of authentic, sustainable experiences alongside the development of food trails and festivals that drive demand and help sustain over 46,000 tourism-related businesses. These objectives also clearly align with wider Government measures to support competitiveness, which include the reduction in VAT to 9% for food and catering services from next month.
Delivering on these commitments requires strong co-ordination and a clear focus on outcomes. In this context, I established a tourism policy oversight group, which will meet for the first time on 8 July. This group will bring together representation across government, agencies, local authorities and industry stakeholders to oversee, monitor and support the delivery of the 71 policy objectives. This group will be supported by targeted delivery streams, including a dedicated culinary stream, to ensure alignment across national and local government. All the key sectors will provide strategic oversight of the strategy's development and delivery.
Tourism Ireland is implementing a refreshed culinary tourism approach overseas, addressing outdated perceptions of Irish food and showcasing the quality, freshness and diversity of food and drink across the island as a key driver of destination choice, particularly among European visitors.

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Record URI: https://data.oireachtas.ie/akn/ie/debateRecord/dail/2026-06-16/debate/main
Retrieved: 2026-08-27T06:54:50+00:00
Sitting date: 2026-06-16