I thank the Deputy for raising this important point. A key focus of Food Vision 2030, the shared stakeholder-led strategy for the agrifood sector, is to grow the value of Irish agrifood exports in international markets, which, as I outlined earlier, we have been very successful at in recent years. In 2025, Irish exports were recorded at €20.8 billion, with exports to over 180 countries worldwide.
Given the dependence of the sector on exports, trade and market diversification are a priority for my Department. Food Vision 2030 reflects the importance of diversifying and developing new markets and new market segments for Irish food and drink products in the UK, the EU and wider international markets. Food Vision also aims to increase the value of exports of sustainably produced and high-quality Irish food and beverages globally. Bord Bia works to promote Ireland’s outstanding food, drink and horticulture produce around the world. Its activities include participation at food exhibitions and trade shows and the running of digital campaigns, retail and restaurant promotions as well as a range of other trade promotions and events including campaigns around the St. Patrick's Day global celebrations. Bord Bia also hosts inward buyer visits on an ongoing basis as well as meetings with key international companies.
Ministerial trade missions are led by me and the Ministers of State, Deputies Dooley, Collins and Grealish, over the range of our different responsibilities. They are a key element of the strategy to deliver on the Food Vision priorities to develop and diversify markets and to increase the value of Irish agrifood exports. They also present opportunities to expand Ireland’s trade and investment profile and to promote Ireland’s strong international reputation as a producer of safe, nutritious and sustainable food and drink, for example through extensive business-to-business engagement, networking opportunities and high-level political discussions.
The destinations and markets targeted by my Department for trade missions focus on the best opportunities to develop new markets and to promote our agrifood products in collaboration with our stakeholders, which include Bord Bia, Sustainable Food Systems Ireland and Enterprise Ireland. Once market access is in place, which can be a lengthy process, Bord Bia in particular will work to promote Irish produce and assist companies in maximising those opportunities to export.