IDA Ireland’s strategy of diversifying its market reach involves broadening the geographic profile of investors. This is supported by the agency’s pathfinder model, which it has used across several territories over the past number of years and involves engaging in market business development consultants on a part-time basis in markets with business potential and in which IDA Ireland does not have a presence. IDA Ireland successfully tendered for a part-time Israel-based business development consultant during 2021, …